Running a Business without Social Media.

How do you run a business without the use of social media? I have promised many that I would write about this. Turns out I will write many posts about this and link them below. For this post, I can say that the trick to not using social media for business — is to not use social media for business.

Not using social media is, essentially, the trick to not using social media. Personally, I have stopped managing my social media pages, made an announcement — but left the pages active. As my pages still exist and I can log-in anytime, the urge to throw work on my pages come in waves. Being in a good flow seems to be when I get these urges the most. In these times of Creativity and expansion, productivity and success, I am resilient to the drain of social media. I have lots to share and it is the immediate gratification of likes, feedback and possibility of those little red dots will registering for an event…

But…

In these moments, I stop and feel the consequences. I remember my values and mission. I think of the interactions I have had with people this year and the impact I am having on those around me. I bring awareness to posting itself — it causes a shift in flow. You become attuned to the virtual world and find yourself sneaking onto your page whenever you get the chance. There is also a false feeling of accomplishment, ie: “I have posted and people are sharing my event therefore my work is done.” Sometimes this works. Most of the time, it is a continual posting and engagement on your part — just one post or event shared is a series of check-ins. There is also the mindset you get into where you start seeing people as numbers rather than relationships.

So, in these moments of, “I can post this time” I can bring myself back to who I am. I remember my value system, my ethics and the larger picture… The feeling passes and I get back to work.

 

 

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